Unleashing The Potential Of AR!

AR is a highly immersive technological experience rendered, wherein real-world objects are refined and emphasized by computer-generated non-cognitive data, across multiple sensory stimuli such as vision, auditory, haptic, somatosensory, and olfactory. AR is the acronym for Augmented Reality.

Now that we know what Augmented Reality is, let’s take a look at where AR used?

In today’s time where digital has become the way of life and technology is following a highly predominant and progressive trend AR has not only entered the zone of gaming as we all know but is is also harnessed in different industries such as education, communications, medicine, and entertainment.


Here are some great unknown facts about AR:

AR cures Phobia - The different visuals and graphics that stimulate the different sensory modalities help a person like therapy of getting rid of fear. It is one of the most widely used means to cure different types of phobia.

AR improves mental health - AR cures depression, anxiety, autism, PTSD, and also nicotine addiction with something known as mindcotine.

AR is the most effective - When any content is presented through AR it stimulates three times more brain activity and has a more lasting memory then content in other dimensions.

All this makes Augmented Reality one of the aptest marketing tools to create a well-established brand of your enterprise. This is how AR can be brought out in the marketing sector-

Augmented Shopping Experience

Customers always prefer to try on different products before purchasing them, when AR is used in the retail world the customer can try on computer-generated clothes and different accessories before purchasing. This gives a smart yet effortless digital experience in the shopping culture, making selections and choices efficient.

Augmented Branding

When AR is integrated into marketing tools such as brochures, pamphlets, and business cards, it gives all-round resourceful information about your enterprise, products, and services, you can either share a QR code or a numeric code that displays different details. This takes your business image a notch higher and stimulates interest in the viewer.

AR in the B2B industry

AR has great potential to boost sales with progressive and highly communicative improvement in the chain of sales and customization with collaborating businesses. AR represents modifiable projections giving a refined view of the product so that the client or customer can make first-hand digital changes and suggestions before the product is offered.

AR is one technology that has not mustered to the fullest, here is what more AR has in store for you for a smarter and a more effective tomorrow!

Augmented Reality is expected to dominate the market in the near future, according to the mention in Marketing Week, AR market is expected to be worth $70bn-$75bn in 2023. There are going to be greater introductions and trends in the AR market, making a living futuristic such as AR-powered processors, advanced kits, new-age navigation solutions, AR with AI, and much more.

Get the best in class cutting edge AR apps with the software development experts!

Sahana System Pvt. Ltd is one of the most reputed names in the IT sector, for developing seamless, unique, efficient, and robust Augmented Reality applications for a varied clientele across different spheres of the economy, over the years of in-depth industry experience with a fully-equipped professional team of designers and developers. Check out our site http://sahanasystem.com/ to know more about Augmented Reality and other technologies.